Interactive Learning in the Impulse Purchase Behavior

The video selected is an advert that is explaining impulse purchase behaviour among consumers. The video is short and descriptive; however, the learners are expected to learn it using interactive methods. The explanation and sharing of the information will be done through learner material interaction. The learner would need a computer to learn the concepts highlighted in the video. Computer assignments are inherent; therefore, learners can repeat and repeatedly watch (Buehl 36). There is no response required in this case.

Learners are expected to learn by being interactive and engaged in academic learning. The learner is required to generate content that would be helpful for future references (Johnson et al. 50). Passive learning will be discouraged, as learners will be expected to write notes about what they have learned. The content generated will be used during student-students interaction in subsequent classes.

After watching the clip, the students will be required to participate in a teacher-student engagement session. The short discussion will focus on how the learner has interpreted the concepts in the video. The discussion will determine whether all the themes in the video have been analyzed. The teacher will gauge the level of the student’s comprehension of impulse purchases (Moreno and Mayer 312). The skills learned at this level are analysis skills, the ability to take notes, and relate them with the audiovisual.

Feedback is vital in interactive learning. Not all cases presented to the teacher will receive immediate feedback. Therefore, there would be an established channel for interaction (Rose et al. 497). The teacher will e-mail the response back to the learners. The medium of technology would be the use of computers for regular communication.

 

Reference

Buehl, Doug. Classroom strategies for interactive learning. Stenhouse Publishers, 2017, 36

Johnson, W. Lewis, et al. “Animated pedagogical agents: Face-to-face interaction in interactive learning environments.” International Journal of Artificial intelligence in education 11.1 (2000): 47-78.

Moreno, Roxana, and Richard Mayer. “Interactive multimodal learning environments.” Educational psychology review 19.3 (2007): 309-326.

Rose, Anne, et al. “Multiple channels of electronic communication for building a distributed learning community.” CSCL. 1999, 495-499

SciShow Psych. ” Impulse Buying: Why You Buy Stuff You Don’t Need” 12 2017. 06 2020 <https://www.youtube.com/watch?v=DUyyS2rjpJY>.